Discover projects in the region’s 31 Community Investment Areas and 8 Opportunity Zones.
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Northwest Michigan
Welcome to Northwest Michigan! With a history built on manufacturing, agriculture, and natural beauty, this 10-county region boasts endless economic opportunities and quality of life amenities for people from all walks of life.
Northwest Michigan offers robust opportunities across a diversity of industries, with over 122,000 jobs ranging from healthcare to advanced manufacturing to hospitality management and tourism — and everything in between. Our region is situated in close proximity to the Detroit, Chicago, and Grand Rapids markets, and just a few hours drive to the state capitol in Lansing. Within minutes to Interstate 75, two commercial airports, and easy access to several state highways, Northwest Michigan is connected to everywhere you need to be.
Northwest Michigan Living
Picture yourself here! Learn more about community lifestyle and amenities in all 10 counties.
Data by the Numbers
More than just a snapshot, explore key data from population growth to industry mix to school information.
Michigan's Creative Coast
Your guide for moving to the Grand Traverse Region. Live, explore, and fulfill your career.
SizeUp
Consumers Energy is investing in your success by equipping you with tools to help level the playing field with your competitors.
Explore Opportunities
Boundless Opportunity
Northwest Michigan comprises 10 counties, each with their own identity and benefits. Learn more about each county using this map.
Community Profiles offer an overview of the area’s history, demographics, housing, culture & more.
Browse Opportunity Zones for more information on the area’s available investments.
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Population
50,694
Total Population of NW Prosperity Region
Age
47
Median Age in NW Prosperity Region
Education
13,530
Regional Population with a High School Diploma as their Highest Level of Education
28.81%
Percent of Regional Population with a High School Diploma as their Highest Level of Education
7,135
Regional Population with a Bachelor's Degree as their Highest Level of Education
15.23%
Percent of Regional Population with a Bachelors Degree as their Highest Level of Education
Employment
8,675
Total Businesses in NW Prosperity Region
Income
$43,169
Median Household Income of NW Prosperity Region
Housing
25,255
Total Households in NW Prosperity Region