More Water. Less Traffic.
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Invest in Northwest Michigan.
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Discovering Northwest Michigan
More Water. Less Traffic.
Explore Opportunities
Live. Work. Play.
Invest in Northwest Michigan
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    Northwest Michigan

    Welcome to Northwest Michigan! With a history built on manufacturing, agriculture, and natural beauty, this 10-county region boasts endless economic opportunities and quality of life amenities for people from all walks of life.

    Northwest Michigan offers robust opportunities across a diversity of industries, with over 122,000 jobs ranging from healthcare to advanced manufacturing to hospitality management and tourism — and everything in between. Our region is situated in close proximity to the Detroit, Chicago, and Grand Rapids markets, and just a few hours drive to the state capitol in Lansing. Within minutes to Interstate 75, two commercial airports, and easy access to several state highways, Northwest Michigan is connected to everywhere you need to be. 

    Investing in a Great Location

    Discover projects in the region’s 31 Community Investment Areas and 8 Opportunity Zones.

    Northwest Michigan Living

    Picture yourself here! Learn more about community lifestyle and amenities in all 10 counties.

    Data by the Numbers

    More than just a snapshot, explore key data from population growth to industry mix to school information.


    Regional Economic Development Strategies Coming Soon

    Michigan's Creative Coast

    Your guide for moving to the Grand Traverse Region. Live, explore, and fulfill your career.


    Consumers Energy is investing in your success by equipping you with tools to help level the playing field with your competitors.

    Explore Opportunities
    Boundless Opportunity

    Northwest Michigan comprises 10 counties, each with their own identity and benefits. Learn more about each county using this map.

    Community Profiles offer an overview of the area’s history, demographics, housing, culture & more.

    Browse Opportunity Zones for more information on the area’s available investments.

    Need More Information?

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    Contact Regional EDOs
    Total Population of NW Prosperity Region
    Median Age in NW Prosperity Region
    Regional Population with a High School Diploma as their Highest Level of Education
    Percent of Regional Population with a High School Diploma as their Highest Level of Education
    Regional Population with a Bachelor's Degree as their Highest Level of Education
    Percent of Regional Population with a Bachelors Degree as their Highest Level of Education
    Total Businesses in NW Prosperity Region
    Median Household Income of NW Prosperity Region
    Total Households in NW Prosperity Region